To improve Adecco’s brand performance in a more competitive job market than ever, we develop a complete online and offline communication plan.
A good marketer knows that the only way to stay ahead of the competition is to have a proactive approach towards creating marketing strategies. No other platform ever experienced such a fast growth curve in Belgium. If you search for the best free apps on Android or iOS, you’ll find TikTok in the top five.
Without engagement, social media is just media. People don’t use social networks for a one-way experience. They’re seeking connections — with people and with brands.
According to De Standaard, food is the growth driver of Belgian e-commerce: the food sector has the most impressive growth. Under the pressure of companies such as HelloFresh, traditional retailers begin focusing on home delivery of food and takeaway. For example, the supermarket chain Colruyt, recently invested 27 million euros in Foodbag, the Belgian answer to HelloFresh.
Great food should look good too! That’s why Santa Maria & Pivott joined forces to boost the company’s Pinterest pages. For the Scandinavian brand that’s all about creating food that’s far from boring, Pivott provided exquisite images and content on their Pinterest pages, amping up the customer interactions, page views and reach. Within the first six months of actively using the platform, over 11m impressions were already reached!
Do you know what people type into Google to end up on your website? Well, we do! And trust us when we say you’re missing out on some very interesting information. Just ask our client EDPO, for whom we did in-dept keyword analysis. This fast growing Belgian company operates as a GDPR representative, assisting international companies with the GDPR regulations in the UK and the EU. A rather niche market for which most customers search for informations via Google. To ensure that these customers can easily find EDPO, we dove deep into the keywords relevant to their sector and used by their competitors, and we resurfaced with the most important missing components.
We’re always excited when Sony Pictures briefs us on a new movie release. This time, we were sooooo ready to dance & sing along with the Trolls for their second movie! But the little coco virus decided to postpone the fun & entertainment… So, we had time to review and deliver an even better campaign with an extra social channel! And when the time came to go live, the viewers were at the rendez-vous!
How to create a dynamic personalised video using data from your CRM? We can make it happen!
Take an automated bannering campaign, add some DCO and finish with a Belgian football sauce!
Too busy teleworking to make a healty, fast and delicious lunch? ALDI has the (free) answer!
How can I create my own Google Assistant app? Or how do I make my own custom Google Home command? If these questions sound familiar, then this article was written just for you! We’ll guide you through the basics of creating a cool Assistant app, and good news: you won’t need any knowledge of code to do it! Ready? Let’s go!
What do you need to know about Facebook’s new conversion API
Launched two years ago in the US, Google’s job, or also called Google career, aggregator finally starts in Belgium as well.
Google’s strategy of being ubiquitous is well known. Since long ago, Google already started to enrich its own results by providing customers with information directly available in the search results pages. For example, if you type a formula directly into the search box, Google will provide you with the answer right under your query.
Why and how you should start to invest time in some advanced SEO tactics? We could kick off with the Hummingbird project by Google, deep dive into the AI algorithm on natural language processing (NLP) and end up with the a beta version of “speakable markup schema.org”, but we prefer to focus first on identified consumer behaviour without getting lost in difficult terminology.
If you have a website or webshop, then of course you want it to be found online. How do you do that? By using the right keywords, or search terms, that potential customers type into a search engine. Because if you optimize your website with the right keywords, it will be ranked higher in Google. To find out which keywords are actually the right ones, use Google Keyword Planner. With this handy online marketing tool, you are conducting keyword research. You use it to find out which keywords you should use in your Google ads, discover new keywords, gain insights into your current keywords and ultimately optimize your SEO. Wondering how to use this SEO-tool? Then be sure to read on!
In 2018 and 2019, Belgian bank ING launched campaigns for its Home & Family Insurance, but it wasn’t satisfied with the results. And we don’t want to keep a lion hungry, do we? So in 2020, Pivott stepped in! Due to our in-depth performance marketing expertise, the famous orange lion decided to hunt together with us to breathe new life into their social media campaign for the Home & Family Insurance. Don’t worry, no blood was shed, but a significant bite definitely boosted results!
What did ING need exactly? Social media content that was social proof and impactful to lead more traffic to their landing pages, which would lead to achieving their main objective of reaching 85% of Digital Sales.
Well, let’s first get you started with the term Trueview. Trueview is a video advertising format used in YouTube campaigns, it’s as simple as that! Or maybe not? Some of you might have gone to Google Ads looking for it when setting up a campaign and spoiler alert: you won’t find it.
What are customer needs? A customer need is a motive of a product, brand or service that prompts a customer to buy. Ultimately, the need is the driver of the customer’s purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive in order to increase purchase behaviour.
You’re an e-commerce owner that’s active on Facebook? Make it easier for people to buy your products by adding product tags to your photos and videos. People can view the name and price of your product without leaving the app. If you aren’t using product tags on your posts yet, we definitely recommend you to do so! Read on to see why and how to use it.
Maybe you already heard of dynamic creative optimization or DCO. Dynamic creative optimisation (DCO) is a display ad technology that creates personalised ads based on data about the viewer at the moment of ad serving. Because the creative is both more relevant and also tested and optimised, dynamic ads typically outperform their static counterparts.
Let’s not waste time here, the answer is YES! You should do TikTok advertising. Read more to understand why…
Utm_source=facebook utm_medium=cpm utm_campaign=blackfriday if this looks like a mistake in our website coding to you, you might not be familiar with UTM tags yet. But what are they exactly and why should you use them? Keep on reading if you want to find out! Oh, and cherry on the cake, we’ve done the heavy lifting for you and included our ready-to-use template here.
As part of an integrated external and internal launch campaign for ALDI, the FRESH Filter was launched on Facebook and Instagram. This was just one piece of entertaining and socialproof content that contributed to the bigger picture, ALDI’s “honestly late” arrival on social media. Read on to find out more on the specifics, results and try the filter yourself!
The COVID-19 outbreak could cause problems for your business. By starting up a webshop you can still guarantee an income.
One of our biggest achievements of 2020 was to add ALDI to the clients portfolio of Pivott. We worked hard to win this pitch and we’re very proud of this collaboration. We managed to create a successful social media campaign through a pandemic, to differentiate our content from other retailers and to communicate on a channel where no else was: TikTok!
Hey peeps! Are you aware? Today is a very special day for all of us, social media lovers. It’s SOCIAL MEDIA DAY!
Were you naughty or nice this year? Well, clearly Pivott was on the “nice”-list in 2020, because when dear old Saint Nicholas wanted to surprise every ALDI shopper with a tasty little gift, he called on us to make sure they got it. And through the power of Facebook offer ads, we didn’t even have to slide down any chimneys to do it. A free pack of delicious caramelised biscuits, or “Speculoos”, that can be picked up at your nearest ALDI store? Now that’s an offer (ad) you simply can’t refuse!
Testing free samples while grocery shopping, who doesn’t love that? COVID-19, that’s who. But in 2020, online creativity has proven that nothing is impossible! So what about samples that are just as delicious, but marketed 100% digital? That’s what happened when Pivott and seasoning brand Santa Maria joined forces to bring tasty samples exactly to where the right audience could be found: online. An all-round digital sampling campaign on different channels combined with two easy-to-use cashback platforms, ensured a sharp increase in brand attention, over 10.000 cash-backed products and of course, lots of happy taste buds!
Mylène, founded in 1965, is a cosmetic brand known by young and (especially) older women. Over the years, brand awareness was mainly the result of homeparties given by more than 2500 beauty consultants: they bring all these generations together in an informal, cosy and mostly personal setting. With their webshop recently launched, the opportunity to reach new potential audiences came to life.
In marketing, you have to use every opportunity to communicate. And that’s exactly what we did together with Connections. We wanted to stand out of the crowd and create some buzz while other competitors were silent. We grabbed the opportunity to catch the attention of (potential) clients by setting up a campaign existing out of two phases end of 2019. First, we did a rebranding campaign under the name of ‘Intensity Breaks’ followed by a bigger sales campaign ‘Book & Pay’ (the 2nd campaign was during a more busy period). You want to know how we tackled this? Read on.
The sanitary crisis that hit the world in early 2020 was frightening for us and our loved ones but also threatening for our businesses and the economy. The Chamber of commerce and industry in Brussels reached out to Pivott to help with their crisis communication during the corona lockdown. The Pivotters were ready and happy to help during those difficult times, here is what we achieved together.
Oce Bio, being the little brother of giant Omega Pharma, is known for its niche products in our country. This means health (care) products linked to a very specific customer need, such as for example prostate or sleeping problems. In comparison to other countries, Oce Bio Belgium couldn’t enjoy big media budgets, making it tempting to opt directly for a push-strategy. That’s where Pivott came in and switched the mindset towards pull advertising. And guess what: it worked!
Studio Brussel launches a campaign every year to spot new talents and give them an exceptional opportunity to enter the Belgian media landscape. Thanks to our partnership with the creative agency ‘Mutant’, we took part in this great adventure where we were responsible for the communication plan.
Connections is a Belgian well known travel and tour operator offering flights, packages and travel essentials such as cars and hotels. With less than 5% of total media investments in travel, facing competition from international players like Tui and Thomas Cook, direct online operators or fast growing local players like Joker, Travelstop and others, it’s hard to stand out in the noise.
The Addams Family, the all time favourite animated black comedy, went into theatres in November 2019. For this big release, Sony asked us to come up with a creative social concept. Since that’s something our clients love us for, we dove deep into our brainstorm and came up with a creative, interactive format: a personalised, animated and automatic reply!
The release of a new movie is always exciting, especially when it’s the sequel of a fun movie like The Secret Life of Pets. Making use of the viewers’ anticipation looking forward to the movie, Pivott wanted to release something fun that could also be enjoyed by people who had seen the movie already. Together with our client SONY we came up with a fun concept including gamification through which viewers could relate to the characters more.
A couple of months ago, we met our new client Revive. This expert in building residential areas, needed an online and offline strategy for their housing project Pier Kornel. Goal: sell as many houses as possible. Selling houses online demands a totally different approach than selling average products. We knew that. Therefore, we chose marketing automation as our partner in crime to get this job done!
Last Autumn, we set up a campaign for Connections. The goal: sell more travels to the USA and Canada by offering discounts on add-ons. It was clear what our client wanted but something was missing… a creative and personalised solution to create buzz! This solution came to life in our own version of the famous bubble shooter game. Here, players could not only win travel vouchers up to €500 but also action cameras, a helicopter flight and even tickets to the USA.
Christmas is around the corner and you want to nourish your relationships with special clients. What could you do? Luckily, one of Pivott’s clients is the talented chef Sofie Dumont. We had the perfect creative marketing idea: a personalised cake. A unique gift for all our clients and team members. The help of Sofie Dumont was greatly appreciated and she made sure we didn’t burn anything.
Christmas, the moment of the year when every company on this earth wants to impress its clients with new Christmas products, offers, campaigns and ads. So how could a brand like Proximus stand out in this busy crowd? Pivott came up with an engaging and personalised solution: (inhouse) handmade branded stickers for Instagram stories.
When a blockbuster is released, the excitement of fans in the weeks upfront is real. What’s more difficult is to keep this interest of people in the movie, especially after they watched it. But Pivotters love finding creative solutions to face hard jobs! Together with our client SONY we decided to set up a concept including gamification with Grinch branded prizes to amuse the fans and make the movie hard to forget.
Instagram users swipe through an incredible number of stories every single day. So, how do brands stand out of the crowd then? To solve this problem, Pivott figured out a dynamic solution to make the Proximus’ stories involving and memorable for all viewers. The result? Interactive Instagram stories literally making people play with the ads and their favourite Netflix series.
Millennials love to tweet but most of their tweets don’t get noticed in the mass. With that strong insight, Pivott wanted to give millennials the feeling of being noticed on Twitter with a personalised reply, and this not in a dull automated way where they get a reply that doesn’t fit, but with a real appropriate personalised tweet reply! So the Pivotters used one of the biggest passion points of the Proximus audience: music, and created music mAIstro, a awesome and surprising way to make the millenials get noticed.
Despite the dominant position of Proximus in telco, millennials are hard to reach. By creating Epic, a new offer tailored to their needs, Proximus reconnected with millennials and is becoming a brand relevant for this generation by building a new community.
If you want to connect as a brand with music lovers, then festivals are the ultimate touchpoint. As one of the largest telecom providers, and with the launch of its newest product called ‘EPIC’, Proximus had to take its presence to the next level and stand out from the crowd. Content, creativity and fun were the keywords to be used by Pivott during this campaign.
What seems to be the latest trend on Facebook? Tagging your friends in pictures. We think that it’s even cooler when you get an automatic reply. So Pivott worked out a few automatic reply campaigns on Facebook for Proximus and Netflix.
How do you make people remember your brand? By making sure they have the best and easiest brand experience possible. That’s why we, together with Demonstr8, helped Proximus out during the festivals of 2017.
Proximus wanted to promote their new product, Mobilus, which needed to cover the mobile needs of millennials. These millennials are mostly approached through messages that are recognisable for them and their environment. That’s why we created a video campaign to promote it on social media. The videos were categorized into their interests: music, gaming and lifestyle. We called it #LosDerover (FR: #LacheToi), referring to the unlimited data they got for their favorite app.
It seems to get harder every year to find an original gift for the holidays… Clothes and money are becoming cliché. Luckily, Pivott came up with a fun and refreshing gift: personalized Moët & Chandon bottles. We promoted them through a digital-only campaign on Facebook and Instagram, targeting only people who are interested in luxury products and champagne. It’s needless to say that our reach for this dynamic campaign was really high.
Carglass recently turned 30 and they wanted to have an exceptional campaign to celebrate their anniversary. They turned to Pivott for the execution of it and we gladly accepted their offer. By making use of a ‘flip the funnel’-strategy in combination with the “see, think, do, care” model, we came up with a successful digital-only campaign. A big part of this campaign was the game we created: a whack-a-mole kind of game, to let people discover Carglass in a fun and exciting way.
There are many beautiful but lesser known travel destinations out there, you couldn’t begin to imagine. Connections found out that an ancient trading route in Asia, called The Silk Road, had some of those undiscovered locations. It was up to Pivott to let the consumers know about them. Our love for travelling was too big to not make use of this opportunity. So we came up with three campaigns in the span of two months. Our goal was to bring people along on a full-funnel social media journey, from awareness to consideration & engagement to conversion, to get to know amazing places yet to be discovered by mass tourism.
Magnum wanted to raise awareness for the opening of their brand new Magnum Store in the Holy Food Market Ghent. We invited some influential choco-holics to enjoy some Magnums and spread the word!
No matter which industry your company does business in, you probably face a plethora of competitors advertising on social media the same way you do. Furthermore, in an ever more connected world, brands understand the crucial importance of providing top-notch user experience and flawless customer service to clients. Therefore, any strategy to help people come to a decision when it comes to choosing a product is welcome. The latest trend on Facebook? Chatbots. Read on to discover how Proximus successfully tested this functionality for Valentine’s Day!
If you’ve ever created a Pinterest board, you probably know how difficult it is to get everything just right. Adding pins to a board can be very tedious. Another problem with Pinterest is that it’s impossible to create different accounts for each country you’re working out of. That’s where Pivott stepped in. We offered an effective and less time consuming solution to this problem. More specifically, we wanted to have only one account and still being able to link to local product offers. Keep on reading if you want to find out how we did this exactly!
For the rebranding of furniture brand Casa and the launch of their brand new website, including an e-shop, Casa worked closely with Pivott. The result? An extended social media campaign delivered in waves in seven different European countries that led the Casa customers through a number of phases: from awareness to consideration and conversion.
Sending your best wishes by SMS is so 2010. In the past few years, the number of end-of-year wishes sent digitally through social media channels has been growing constantly. For Proximus, agencies BBDO and Pivott came up with a next-level idea in 2016: give-a-gif! Gifs have been all the rage lately. They’re funny, and express more than regular emoticons can. With that in mind, we conjointly developed the platform www.giveagif.be. Are you in it to wish it?
Jingle bells, jingle bells, jingle bells rock! Understandably, the end of the year is a very busy season on social media. Every other brand is trying to scream louder than its competitors. This year, Proximus decided to experiment with a new way to hand out Christmas gifts through its Facebook page, namely a live reactions contest. Want to discover how they played Santa? Read on!
In 2016, smartphones are literally everywhere and people are constantly scrolling through their Facebook feed. You noticed it, and we certainly did too. More than 90% of ads on the most popular social network are viewed on a mobile device, so it is about time that brands start implementing mobile marketing strategies paired with geolocation. Need proof? Keep reading!
Casa wanted to find a way to engage their audience on social media while simultaneously attracting new potential clients through data gathering. Developing a social game proved to be a very effective and agile solution that exceeded expectations.
The festival season in Belgium is rather busy. As an important sponsor with a huge presence at most of the big Belgian festivals, Proximus also has its work cut out during this period. With the desire to deepen their social reporting habits and to connect with younger people, Proximus decided to hand over the reins of their Snapchat account to our team for the summer. The goal: entertain on the field to engage an online audience.
Soft drink brand GINI was in dire need of a thorough makeover to refresh its presence on social media. So we set out on an exciting mission: to bring the sexy back!
Two years ago, Proximus made a promise to its clients: to always bring them closer to what matters to them. In October 2016, they made good on this promise by bringing all means of communication together in Tuttimus, the best personalizable all-in offer on the market, combining internet, fixed, mobile and TV services. We took care of the online campaign of this promising newcomer on the telecoms market, because we just love a good challenge!
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