A good marketer knows that the only way to stay ahead of the competition is to have a proactive approach towards creating marketing strategies. No other platform ever experienced such a fast growth curve in Belgium. If you search for the best free apps on Android or iOS, you’ll find TikTok in the top five.

According to Social Insider 2022, TikTok is the most engaging social media platform. This is because TikTok advertising requires truly high-quality entertainment content. TikTok’s users are passionate about the platform and engaged with its content. As a result, TikTok’s ability to drive sales and downloads from advertisements is unparalleled. Advertisements drive the most unplanned and impulse purchases when compared to four other leading social media platforms.

Since TikTok’s growth has been exploding, many advertisers are still catching up and getting started on TikTok. There are few known best practices that fit everyone, and it is still all about figuring out the ‘how’ of TikTok for many. This brings an enormous opportunity for early-movers. These are the ones who are willing to spend the extra effort and money to figure out how to create appealing content for TikTok, how to set up and optimize campaigns and how to build a long-term strategy and craft industry-leading best practices for their brand.

TikTok is the perfect channel to produce content about recipes with cooking tutorials. This sort of content has incredibly high views: hashtags around food content reach a billion views. This channel has a lot of potential for ALDI.