Casa’s focal point as a brand is to claim the ‘home sweet home’ feeling. This feeling differs greatly from individual to individual and translates into a myriad of different styles. Styles that you will all find at Casa! This was the key message of the digital campaign we set up for Casa in Belgium, Switzerland, Italy, Spain, Portugal, France, and Luxemburg. The first phase consisted of creating awareness around the campaign with video ads and video carousel ads through a Reach & Frequency campaign on Facebook. A shortened version of the ad was posted on Instagram. During that time, our video crew shot introductory videos of the campaign characters and created time-lapse movies of their interiors. Those movies were hosted right away on the website of Casa.