From push
to pull
Oce Bio

Performance Marketing
Trademarketing, the new way

In a traditional way of working, the goal would be to generate a lot of awareness followed by hoping that the big online pharmacies would buy the correct keywords to set up the best retargeting campaings. But, how could Oce Bio measure its own actions? That’s where Pivott decided to push people directly towards one of their partner e-pharmacies.

With all partners around the table, we decided that the awareness phase, followed with traffic towards the e-pharmacy websites, would totally be up to Oce Bio.This way, we could pull the right people in who have an intent to buy, followed by spending budgets on the right niche keywords related to those products. Once visitors had found their exact product on the e-pharmacy website, it was up to the online pharmacies to convince them with specific marketing actions.

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This form of trademarketing made it useful for Oce Bio, to measure its own actions, which were impossible to measure before; when they were all buying the exact same keywords. Oce Bio went here from a negative ROAS of 0.6 to a positive ROAS of 1.64 for a first purchase knowing that those products have a short LTV and people are very loyal to the product.

Oce Bio went here from a negative ROAS of 0.6 to a positive ROAS of 1.64 for a first purchase knowing that those products have a short LTV and people are very loyal to the product.

What our clients say

“Our campaigns and the way the film studios work demand a high degree of flexibility and creative input from our agencies.

As a result, Pivott has been helping us make a difference with every film release for years.”

– MAURITS STOLTE, Marketing Director – SONY PICTURES

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