Memory
game app
Casa

Digital Production | Social Media Marketing
September 2016
Qualifio to the rescue

Maintaining a long-term relationship with your fans on social media is challenging. Next to that, attracting and retaining new potential customers is a never-ending quest. Fortunately both are rather easily achieved by developing a simple, but addictive social game app using the Qualifio platform. The app got people to play a game and give out their email address in the process by enticing them with a small prize.

The main advantage of creating a memory game is the number of leads it can generate. People are likely to participate given the prize, the simplicity of the game and the fact that it’s not time-consuming. Thanks to the database built through such a simple game, the opportunity arises to turn existing followers and fans into loyal customers while at the same time attracting new followers. Furthermore, giving away a voucher to all participants as a ‘thank you’ is a smart idea, sending people directly to the shops.

More than a single advantage

With a wave of 5 Facebook campaigns, Casa reached a total of 1.3 million potential customers in its target audience in five countries (France, Spain, Portugal, Italy and Belgium), generating 15,723 new leads for a cost of just €0,29/lead. In conclusion, this solution not only generated new leads through mailing list building, it also led to community engagement and expansion.

Marketing is no longer
about the stuff you
make.
But about the
story you tell.

Seth Godin