As part of the official international launch of the new UX 250h, Lexus was looking for a personalised experience to exclusively share the first images of this promising new model to their current database. Knowing that Lexus is an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that’s only part of their DNA. They are equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. And that being one of the main reasons why they wanted it to be personalised.

Even though they were looking for a personalised experience, we still needed to work with material that already existed as there was no budget foreseen for new shootings. So, we had to be creative with the content we received from the international communication team of Lexus. A nice looking launch video would become our biggest challenge in converting it into a frame by frame mapped personalised video linked to their own CRM system and client database.