Anyone. Because all you need for this free tool is a Google account. To use Google Keyword Planner, you do need to set up a Google Ads account and add your billing information, but Google does this primarily to prevent abuse. Not yet ready to spend money? You don’t have to, just put your campaigns on hold.
Generate new keywords
First of all, you can use Google Keyword Planner to discover new keywords. Based on your products, service or website, the keyword generator gives suggestions for relevant keywords. For example, suppose you have an online shop that sells sneakers. In Google Keyword Planner you can enter the following words: “sneakers”, “sneaker” and “shoes”. The tool then recommends other related keywords that could fit your product. The result? A whole list of sneaker-related keywords. In fact, if you enter the three mentioned keywords, you get, to be exact, no less than 6700 keyword ideas.
View monthly searches
With Google Keyword Planner, you can also track how many times a particular keyword is searched for each month. This way, you can estimate when a particular keyword will experience more search traffic. You can then use this info to post relevant social media content, write useful articles or run popular ads. Keep in mind that keywords with a high monthly search volume will often be expensive to advertise on. So making a thoughtful choice in keywords is very important.
Determine your advertising costs
Now that you know which keywords you want to use in your campaign, you can create a “plan” for that campaign in Google Keyword Planner. Based on the chosen keywords and other settings such as duration, language and region, the tool estimates your costs, clicks and impressions. Again, the more competitive the keywords, the more expensive the campaign. But do campaigns on Google Ads always have to cost a lot of money? Not at all. By looking for the right and specific keywords, you can go a long way with a small budget.
Organize your keywords
With Google Keyword Planner, you can also check in which category certain keywords fit. If we take the example of the sneaker shop, we can clearly see that the keyword ideas are in different categories. For example, someone who enters “cheap shoes for kids” into Google will not be interested in expensive collector items from well-known sneaker brands.
Therefore, it is important to classify your keywords in a useful way. For example, you can link a different landing page to each category and you can also adjust your copy per category so that you have relevant ads for each customer. Are certain keywords or categories not relevant to your business at all? Then turn them into ‘Negative keywords’. These are search terms on which Google will not show your ads, so you will not lose money.
Finally, you can also use the results of Google Keyword Planner to improve your website. By selecting the right words from your keyword research and implementing them on your website, it will achieve a better ranking in Google. Because the more relevant your website is, the higher its place in the Google search results. And the higher your website appears in Google, the faster your customers can find you back. A versatile tool therefore, with a multitude of interesting advantages.