Millennials
Proximus

Digital Production | Social Media Marketing
May 2018

A video campaign on social media was the best way to reach millennials. According to a survey done by Deloitte, 79% of students use social media on their phone every day. That’s why we shared our videos on Facebook, Youtube, Instagram and Snapchat. After A/B testing different messages, we created some custom audiences to target and retarget millennials who were interested in the three categories mentioned above. When they watched 3 seconds of our video on Facebook or Instagram, we sent them a message with the features of Mobilus. Afterwards, they got to see a landing page with a special offer or a web deal.

That landing page was made to entice millennials to buy Mobilus. It had the features listed again, as well as some user stories and all of the apps they could get free data for.

Sharing is Pivotting...
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Email this to someone
email

Every   purchase is up
for grabs today.

Dave Elzinga

Next articles

How can Pivott help you?

Contact us