With this cake, Pivott wanted to show their gratitude. Thanks to good client relationships, our agency is able to learn more and take steps towards the future. As Christmas is all about great food and Pivott is all about personalised marketing, we decided to combine these two ingredients in yummy Christmas cakes adapted to each clients wishes.

The concept was simple: choose your cake, choose your topping, Pivott does the rest. How did we do it? Our team of Pivotters came up with a creative idea: to dip our website in the Christmas spirit. We created a snowy, animated page with personalised messages. Here, clients could choose their cake’s flavor and topping. The recipes for these cakes were created by the incredible chef, and dear client, Sofie Dumont. Once a client made his choice, his order was passed upon Pivott’s elves.

So on a cold Friday morning we wore our ugliest Christmas sweaters, put some Christmas songs on and started baking with Sofie. When finished, the cakes were put in personalised boxes together with our best wishes. Just like Santa, the Pivotters put the cakes in their sleighs and started delivering them to clients.

The reaction of our clients was great. They liked the initiative a lot and enjoyed every crumb! At Pivott, we love coming up with personal, creative marketing ideas to celebrate special occasions and building relationships with clients. This not only makes them happy but also helps maintain our team spirit at the highest level.