Caution: lion in the building!

In 2018 and 2019, Belgian bank ING launched campaigns for its Home & Family Insurance, but it wasn’t satisfied with the results. And we don’t want to keep a lion hungry, do we? So in 2020, Pivott stepped in! Due to our in-depth performance marketing expertise, the famous orange lion decided to hunt together with us to breathe new life into their social media campaign for the Home & Family Insurance. Don’t worry, no blood was shed, but a significant bite definitely boosted results!

What did ING need exactly? Social media content that was social proof and impactful to lead more traffic to their landing pages, which would lead to achieving their main objective of reaching 85% of Digital Sales.

A FRESH-looking AR Filter for ALDI

As part of an integrated external and internal launch campaign for ALDI, the FRESH Filter was launched on Facebook and Instagram. This was just one piece of entertaining and socialproof content that contributed to the bigger picture, ALDI’s “honestly late” arrival on social media. Read on to find out more on the specifics, results and try the filter yourself!

Animated Automatic Reply

The Addams Family, the all time favourite animated black comedy, went into theatres in November 2019. For this big release, Sony asked us to come up with a creative social concept. Since that’s something our clients love us for, we dove deep into our brainstorm and came up with a creative, interactive format: a personalised, animated and automatic reply!

Big deals game

Last Autumn, we set up a campaign for Connections. The goal: sell more travels to the USA and Canada by offering discounts on add-ons. It was clear what our client wanted but something was missing… a creative and personalised solution to create buzz! This solution came to life in our own version of the famous bubble shooter game. Here, players could not only win travel vouchers up to €500 but also action cameras, a helicopter flight and even tickets to the USA.

Proximus Epic

Despite the dominant position of Proximus in telco, millennials are hard to reach. By creating Epic, a new offer tailored to their needs, Proximus reconnected with millennials and is becoming a brand relevant for this generation by building a new community.

Festival Social Campaign

If you want to connect as a brand with music lovers, then festivals are the ultimate touchpoint. As one of the largest telecom providers, and with the launch of its newest product called ‘EPIC’, Proximus had to take its presence to the next level and stand out from the crowd. Content, creativity and fun were the keywords to be used by Pivott during this campaign.

Automatic Reply Campaign

What seems to be the latest trend on Facebook? Tagging your friends in pictures. We think that it’s even cooler when you get an automatic reply. So Pivott worked out a few automatic reply campaigns on Facebook for Proximus and Netflix.

30 years campaign

Carglass recently turned 30 and they wanted to have an exceptional campaign to celebrate their anniversary. They turned to Pivott for the execution of it and we gladly accepted their offer. By making use of a ‘flip the funnel’-strategy in combination with the “see, think, do, care” model, we came up with a successful digital-only campaign. A big part of this campaign was the game we created: a whack-a-mole kind of game, to let people discover Carglass in a fun and exciting way.

What your interior says about you

For the rebranding of furniture brand Casa and the launch of their brand new website, including an e-shop, Casa worked closely with Pivott. The result? An extended social media campaign delivered in waves in seven different European countries that led the Casa customers through a number of phases: from awareness to consideration and conversion.