Caution: lion in the building!
Creative and content marketing | Digital Production | Social Media Marketing
In 2018 and 2019, Belgian bank ING launched campaigns for its Home & Family Insurance, but it wasn’t satisfied with the results. And we don’t want to keep a lion hungry, do we? So in 2020, Pivott stepped in! Due to our in-depth performance marketing expertise, the famous orange lion decided to hunt together with us to breathe new life into their social media campaign for the Home & Family Insurance. Don’t worry, no blood was shed, but a significant bite definitely boosted results!
What did ING need exactly? Social media content that was social proof and impactful to lead more traffic to their landing pages, which would lead to achieving their main objective of reaching 85% of Digital Sales.