The purpose of the game was to collect discounts (resembled in the form of icons). When a clutter of similar bubbles was shot, space opened up so the discounts fell. When all discounts were collected, the game was completed! A subsidiary question then popped up asking: “How many people participated in this weeks competition?”. Before playing, people had to choose their favorite destination: Canada or USA. Depending on their choice, they would see bubbles in the form of donuts (USA) or maple leafs (Canada). After the game, players were encouraged to fill in their data to be able to win.
“Our campaigns and the way the film studios work demand a high degree of flexibility and creative input from our agencies.
As a result, Pivott has been helping us make a difference with every film release for years.”
– MAURITS STOLTE, Marketing Director – SONY PICTURES
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