Highlights
New articles

Let Pivott inspire you

Select your topic(s)

Create a Google Assistant app in just a few clicks

Google | Time 5 min

How can I create my own Google Assistant app? Or how do I make my own custom Google Home command? If these questions sound familiar, then this article was written just for you! We’ll guide you through the basics of creating a cool Assistant app, and good news: you won’t need any knowledge of code to do it! Ready? Let’s go!

Read more

Google Search for Jobs. All the job offers in one place.

Google | Time 2 min

Launched two years ago in the US, Google’s job, or also called Google career, aggregator finally starts in Belgium as well.
Google’s strategy of being ubiquitous is well known. Since long ago, Google already started to enrich its own results by providing customers with information directly available in the search results pages. For example, if you type a formula directly into the search box, Google will provide you with the answer right under your query.

Read more

What is “Speakable” structured data?

Google | Time 5 min

Why and how you should start to invest time in some advanced SEO tactics? We could kick off with the Hummingbird project by Google, deep dive into the AI algorithm on natural language processing (NLP) and end up with the a beta version of “speakable markup schema.org”, but we prefer to focus first on identified consumer behaviour without getting lost in difficult terminology.

Read more

Google Keyword Planner, the key to success

Google | Time 2 min

If you have a website or webshop, then of course you want it to be found online. How do you do that? By using the right keywords, or search terms, that potential customers type into a search engine. Because if you optimize your website with the right keywords, it will be ranked higher in Google. To find out which keywords are actually the right ones, use Google Keyword Planner. With this handy online marketing tool, you are conducting keyword research. You use it to find out which keywords you should use in your Google ads, discover new keywords, gain insights into your current keywords and ultimately optimize your SEO. Wondering how to use this SEO-tool? Then be sure to read on!

Read more

Getting started with YouTube Trueview for Shopping Campaigns

Youtube | Time 3 min

Well, let’s first get you started with the term Trueview. Trueview is a video advertising format used in YouTube campaigns, it’s as simple as that! Or maybe not? Some of you might have gone to Google Ads looking for it when setting up a campaign and spoiler alert: you won’t find it.

Read more

How to do product innovation in a digital era?

Time 3 min

What are customer needs? A customer need is a motive of a product, brand or service that prompts a customer to buy. Ultimately, the need is the driver of the customer’s purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive in order to increase purchase behaviour.

Read more

Highlight your goods on Facebook with product tags!

Product Tags | Time 2 min

You’re an e-commerce owner that’s active on Facebook? Make it easier for people to buy your products by adding product tags to your photos and videos. People can view the name and price of your product without leaving the app. If you aren’t using product tags on your posts yet, we definitely recommend you to do so! Read on to see why and how to use it.

Read more

Dynamic Digital Out Of Home, a new way of DOOH advertising

DOOH | Time 3 min

Maybe you already heard of dynamic creative optimization or DCO. Dynamic creative optimisation (DCO) is a display ad technology that creates personalised ads based on data about the viewer at the moment of ad serving. Because the creative is both more relevant and also tested and optimised, dynamic ads typically outperform their static counterparts.

Read more

TikTok Advertising: buzz or opportunity?

Digital media trends | Insightful blog | Time 3 min

Let’s not waste time here, the answer is YES! You should do TikTok advertising. Read more to understand why…

Read more

Newsletter signup form

logo

Het formulier is succesvol ingediend!

Er is iets fout gegaan, probeer het later nog eens of stuur een e-mail naar info@pivott.be