Casa wanted to find a way to engage their audience on social media while simultaneously attracting new potential clients through data gathering. Developing a social game proved to be a very effective and agile solution that exceeded expectations.
Maintaining a long-term relationship with your fans on social media is challenging. Next to that, attracting and retaining new potential customers is a never-ending quest. Fortunately both are rather easily achieved by developing a simple, but addictive social game app using the Qualifio platform. The app got people to play a game and give out their email address in the process by enticing them with a small prize.
The main advantage of creating a memory game is the number of leads it can generate. People are likely to participate given the prize, the simplicity of the game and the fact that it’s not time-consuming. Thanks to the database built through such a simple game, the opportunity arises to turn existing followers and fans into loyal customers while at the same time attracting new followers. Furthermore, giving away a voucher to all participants as a ‘thank you’ is a smart idea, sending people directly to the shops.
With a wave of 5 Facebook campaigns, Casa reached a total of 1.3 million potential customers in its target audience in five countries (France, Spain, Portugal, Italy and Belgium), generating 15,723 new leads for a cost of just €0,29/lead. In conclusion, this solution not only generated new leads through mailing list building, it also led to community engagement and expansion.