Sending your best wishes by SMS is so 2010. In the past few years, the number of end-of-year wishes sent digitally through social media channels has been growing constantly. For Proximus, agencies BBDO and Pivott came up with a next-level idea in 2016: give-a-gif! Gifs have been all the rage lately. They’re funny, and express more than regular emoticons can. With that in mind, we conjointly developed the platform www.giveagif.be. Are you in it to wish it?
Pick a gif, personalize it with your friend’s name and send it. That’s how simple it is! With 30 different gifs to choose from, there was plenty of choice for people to find a suitable gif depending on whom they wanted to send their wishes to. Once personalized with a name, you could send your gif by email, or share it on social media channels such as Facebook, Facebook Messenger, WhatsApp and Twitter.
Promoted through direct emailing as well as social media, the digital end-of-year campaign took off in the week before Christmas and reached its climax on December 21st and 22nd. The preferred sharing platform was email, followed by Facebook, Facebook Messenger, WhatsApp, and Twitter.
In the spirit of “Sharing is caring”, Proximus decided to donate €0,50 to organizations Bednet and Viva For Life for each gif sent. And with more than 60 000 gifs sent in a one-month period, Proximus could donate €20 000 to each of them. Proximus… Always close!