Last Autumn, we set up a campaign for Connections. The goal: sell more travels to the USA and Canada by offering discounts on add-ons. It was clear what our client wanted but something was missing… a creative and personalised solution to create buzz! This solution came to life in our own version of the famous bubble shooter game. Here, players could not only win travel vouchers up to €500 but also action cameras, a helicopter flight and even tickets to the USA.
The purpose of the game was to collect discounts (resembled in the form of icons). When a clutter of similar bubbles was shot, space opened up so the discounts fell. When all discounts were collected, the game was completed! A subsidiary question then popped up asking: “How many people participated in this weeks competition?”. Before playing, people had to choose their favorite destination: Canada or USA. Depending on their choice, they would see bubbles in the form of donuts (USA) or maple leafs (Canada). After the game, players were encouraged to fill in their data to be able to win.
• More than 32.000 people visited the game • 14.281 came through display ads • 9.182 by a link shared by friends on Messenger or Whatsapp • The campaign ran for 7 weeks • 9.395 players completed it • There were 53 winners