Do less and get more in Google Analytics with these great tips. Best thing is, you can start off today! Read them here and transform the way you use this tool.

#5 things you should be doing on Google Analytics

Tracking your website with Google Analytics helps in measuring your online marketing efforts and showing where improvements can be made. It’s free, it’s powerful and everybody should use it, certainly according to our Analytics expert Dieter! Read more as he will enlighten you with 5 tips to get the most out of your data, starting today.

With an enormous amount of data available, it’s sometimes hard to know which metrics to focus on. That’s why you should be asking the questions that are important to your business. Is my website’s content giving value to customers? Are improvements I made paying off? Watch out for suggestive research though! People tend to make assumptions that might not be true so look at data with a clear view.

Visitors find their way to your website through different channels. One of the major ones are search engines. But which keywords do they search for? Wonder no more! In Google Analytics you can find exactly which keywords guide them to your site. Be sure to identify the most popular keywords, these are the ones you want to be focusing on with your content!

– How to know which keywords visitors search for: Traffic Sources > Sources > Search > Organic

Social media flow charts show how visitors from social media navigate on your site. This is useful to:

  1. Understand which pages visitors from each social channel are interested in.
  2. Adapt your social content to topics you know are likely to be well received.

These flows might look very chaotic at first, here’s a solution to make them easier to understand. Click on the social channel and select ‘view only this segment’. This isolates the flow of that channel and makes it easier to understand!

– How to find social media flow charts: Traffic Sources > Social > Network Referrals.

Here, there are two things you need to do:

  1. Track the bounce rate of your website. This is a percentage of visitors that only pop up on a single page and directly leave the website. It’s important to identify why they leave so quickly.
  2. Find the exit pages. These pages are the ones where visitors leave your site. They are different from bounce-rate because the exit page is not necessarily the first page they visited. Once you’ve identified the exit pages, you need to find out what they lack/struggle with and how this can get improved.

Goal: keep people from leaving and find ways encouraging them to spend more time on your site.

Gathering data is one thing, but now you still need to report it. Our suggestion? Use customized dashboards and add widgets, useful for you and your clients. These widgets are mini-reports and make it possible to quickly visualize your data. That makes it easily understandable for people. It’s a way of creating a high-level view of a website’s performance and your online marketing efforts.