Everybody wants more traffic on his website or blog, right? One of the top channels to make this happen: SEO or Search Engine Optimization. If you’re not doing this already, you should! It’s not that hard but you do need to invest time in it regularly. Get started with our tricks. They can be used by everybody, even with no experience in SEO!
If you don’t mention your keywords at your landing page, you’re less likely to show up in the Google search results. That’s why it’s important to include them in your body section. The headline you choose for your page should include your main keyword as well. The first 200 words count the most for search engines because they’re almost always above the fold.
Make sure to include your keywords evenly throughout your copy. Make it sound natural so your reader doesn’t get annoyed by an abundance of the same words over and over again.
Images are another way for Google to show your page more often to people using the search engine. Specifically, an image’s file name and the alt text (the text that appears when an image fails to load) can drastically improve your page’s rating. If your image is linked to another page, Google treats it as anchor text (clickable text). So you should always include a description of the image with a keyword in your alt text.
Link building means that other websites link back to your website. This is a signal for Google that your website has quality content, which results in a higher page ranking. Once again, it’s suggested to use anchor text. If someone links to Pivott with the text “personalised creative marketing solutions”, it will help us to rank high for that keyword phrase. If someone simply uses “Pivott”, we wouldn’t have the same high ranking we would had when using the previous keyword phrase.
Imagine: you clicked on a Google search result and you find yourself on a landing page. Sounds normal, right? But imagine that you’re stuck there, with no links to the homepage, a header or footer or breadcrumbs*. User experience is key, so you should fix that. These pages can cause SEO issues, so make sure to include sidebar or footer navigation.
* For example:
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