The French speaking side of Belgium got mobilised by a candid camera video of Lufy&Enzo who pranked clients in the shop. This in collaboration with SIA (the inhouse production company of Proximus) and a top director in the genre, Sébastien Rensonnet. The video reached a record: more than 1,660,000 views on YouTube!

The first test we did with this kind of format was a huge success, when we let the numbers speak. This post only had a unique reach of almost 200.000 people, with (NL and FR combined) 3311 likes, 215 shares and most importantly 6892 reactions.

We Pivotters are crazy about challenges (and results) like these. Curious about the future of ‘Sony’ and their releasing movies on social? Stay tuned, ‘cause this is just the beginning!

24 micro influencers teased their community via their own social profile, everyone of them reaching around 2,350 people on social channels and inspiring followers to take part in the contest to win their own epic moment. As a result, the epic voting website reached more than 2,500 participants.

But what’s better than to initiate the launch with a real launch event on the very first day? By inviting 15 influencers, we could reach 21,300 people who enjoyed a morning boat party, set up by Fast Forward as an event partner. All was shared and communicated to our target group by the influencers. The stunt of Laura Tesoro, but also this launch event, were both massively picked up by the press.

After the kick off, the digital campaign was launched, highlighting the functional product advantages on social, display and video. At the same time we launched a TV-spot that people could relate to as simple, yet great epic moments supported by a great beat. Finally, as Millennials love music, we also produced a Spotify spot, clarifying how Proximus Beats offers the chance to endlessly enjoy their favorite tunes. The music from the television spot was used in the ad to create consistency throughout the campaign.