In a traditional way of working, the goal would be to generate a lot of awareness followed by hoping that the big online pharmacies would buy the correct keywords to set up the best retargeting campaings. But, how could Oce Bio measure its own actions? That's where Pivott decided to push people directly towards one of their partner e-pharmacies.

With all partners around the table, we decided that the awareness phase, followed with traffic towards the e-pharmacy websites, would totally be up to Oce Bio.This way, we could pull the right people in who have an intent to buy, followed by spending budgets on the right niche keywords related to those products. Once visitors had found their exact product on the e-pharmacy website, it was up to the online pharmacies to convince them with specific marketing actions.